Hot on the heals of the Oscars, a bit of glitz has come to Cromer this week as Steve Coogan and crew film the final sequences of the upcoming “Alan Partridge” film.

Love him or hate him, Alan and his bufoonery have been livening up a distinctly chilly Cromer pier this week.

The crew are giving little away about the plot, but what is known is that after a police car chase from his adopted home town of Norwich, Alan takes refuge on the pier preparing for what looks like an armed stand-off with the police!